Partnerships the key to China business models

It’s true of any marketing and distribution strategy, but China’s size and comparatively underdeveloped cold chain make this factor even more important for the successful development of agricultural business there.

New era or more of the same?

I have already pinned my colours to the mast by saying the JV between Silver Fern Farms and Shanghai Maling will be good for the meat industry and New Zealand as a whole, whereas some commentators don’t appear to share my enthusiasm. Some companies are also less than ecstatic about what it might mean for future competitive behaviour.