Archive for the ‘Consumer demand’ Category

Meat companies only have themselves to blame, if lamb cost too high

October 26, 2018

Seven years ago, the last time lamb prices were as high as they have been for the last 12 months, overseas customers suddenly decided enough was enough and turned off the tap, causing a sharp drop in price which reached its low point of less than $4.50 per kilo more than a year later. The difference this time appears to be a more gradual climb and a longer peak with no sign yet of a repeat collapse. (more…)

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World not yet falling apart

September 6, 2018

Much to a lot of people’s surprise, the global economy is resisting the dire predictions of many commentators, just as the New Zealand economy continues to perform much better than businesses are prepared to accept. But it is far from certain whether this just a question of timing or the genuine possibility the predictions are exaggerated. Speculation, based on suspicion and anecdote, appears to be an unreliable guide to what is actually happening, so, while planning for an uncertain future is essential, it would pay not to ignore present realities. (more…)

Meat companies must be clear about their purpose

March 7, 2018

When I heard KPMG’s global agribusiness head, Ian Proudfoot, on the radio stating the move away from meat to alternative proteins was happening permanently and quickly and meat companies needed to wake up, I wondered whether I had strayed into the Pop Up Globe to see A Midsummer Night’s Dream. Surely if meat companies need to wake up to alternative protein, this implies their whole business model is broken and farmers should be sitting in front of their horoscopes looking for a magical answer to the inevitable question “what the hell do I do now?” (more…)

How much meat do we actually eat?

February 21, 2018

“There are three kinds of lies: lies, damned lies and statistics” is a quotation which Mark Twain attributed to British Prime Minister, Benjamin Disraeli. Over a three week period the Sunday Star Times is conducting ‘an investigation into how environmental concerns are putting the heat on meat.’ Although much of the first article in the series was balanced and fair in its commentary, the main conclusion was clearly wrong, based as it was on misleading statistics published by the OECD. These appear to show a dramatic drop in the amount of red meat, particularly lamb and mutton, New Zealanders are eating. (more…)

My tips for 2018

February 18, 2018

It’s the time of year for making predictions, some of which may turn out to be close to the mark, but most, like horse racing tips or economists’ forecasts, will end up looking slightly silly, if anybody takes the trouble to remember what they were. The luxury of writing a column is the ability to speculate without being held to account for any inaccuracies. (more…)

European Meat Sector issues dire warning about impact of hard Brexit

December 5, 2017

The European Livestock and Meat Trades Union (UECBV), the body that represents producers, consumers and distributors of meat, has commissioned a report entitled The EU Meat Industry in a hard Brexit scenario – CRISIS. The major finding of the report concludes the impact of a hard Brexit would be a catastrophic disaster for both UK and Europe because of the reversion to WTO tariff arrangements. (more…)

Essential to keep close watch on alternative products

November 23, 2017

This is the year when plant based alternatives to dairy and meat have suddenly started to pose a more serious threat to the traditional animal based products on which New Zealand farmers, and our economy as a whole, depend. There is no danger these alternatives will suddenly take over the world, leaving dairy and sheep and beef farmers wondering what to do with their stranded assets. But, to prevent being taken unpleasantly by surprise, it will be necessary for the dairy and red meat sectors to keep a close watch on these competitors and track their progress with global consumers. (more…)

Global meat trends look positive

October 31, 2017

2016 saw widely differing agricultural export performances between New Zealand and our trans-Tasman neighbours. According to the Red Meat Advisory Council’s State of the Industry 2017 report, Australia broke all records by increasing its exports of red meat to A$15.1 billion, up by nearly A$6 billion since 2009. It was the world’s biggest exporter of beef, second biggest for sheep meat and third biggest live exporter. (more…)

Brexit problems proliferate while negotiators procrastinate

October 27, 2017

An Agri Brigade piece in the latest Private Eye, that marvellous example of good old-fashioned investigative journalism, made me acutely aware of the law of unintended consequences that inevitably applies to trade agreements. With less than 18 months until Brexit, UK negotiators don’t appear to have made any tangible progress towards a workable agreement with their EU counterparts. (more…)

Beef forecast to stay firm in face of market upheavals

July 4, 2017

Rabobank’s Quarter 2 Beef Quarterly paints a positive picture of global demand and prices for the rest of 2017 in spite, or more probably because, of a series of upheavals and changes affecting the world’s beef trade. (more…)