Archive for the ‘Consumer demand’ Category

European Meat Sector issues dire warning about impact of hard Brexit

December 5, 2017

The European Livestock and Meat Trades Union (UECBV), the body that represents producers, consumers and distributors of meat, has commissioned a report entitled The EU Meat Industry in a hard Brexit scenario – CRISIS. The major finding of the report concludes the impact of a hard Brexit would be a catastrophic disaster for both UK and Europe because of the reversion to WTO tariff arrangements. (more…)

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Essential to keep close watch on alternative products

November 23, 2017

This is the year when plant based alternatives to dairy and meat have suddenly started to pose a more serious threat to the traditional animal based products on which New Zealand farmers, and our economy as a whole, depend. There is no danger these alternatives will suddenly take over the world, leaving dairy and sheep and beef farmers wondering what to do with their stranded assets. But, to prevent being taken unpleasantly by surprise, it will be necessary for the dairy and red meat sectors to keep a close watch on these competitors and track their progress with global consumers. (more…)

Global meat trends look positive

October 31, 2017

2016 saw widely differing agricultural export performances between New Zealand and our trans-Tasman neighbours. According to the Red Meat Advisory Council’s State of the Industry 2017 report, Australia broke all records by increasing its exports of red meat to A$15.1 billion, up by nearly A$6 billion since 2009. It was the world’s biggest exporter of beef, second biggest for sheep meat and third biggest live exporter. (more…)

Brexit problems proliferate while negotiators procrastinate

October 27, 2017

An Agri Brigade piece in the latest Private Eye, that marvellous example of good old-fashioned investigative journalism, made me acutely aware of the law of unintended consequences that inevitably applies to trade agreements. With less than 18 months until Brexit, UK negotiators don’t appear to have made any tangible progress towards a workable agreement with their EU counterparts. (more…)

Beef forecast to stay firm in face of market upheavals

July 4, 2017

Rabobank’s Quarter 2 Beef Quarterly paints a positive picture of global demand and prices for the rest of 2017 in spite, or more probably because, of a series of upheavals and changes affecting the world’s beef trade. (more…)

Rural confidence trends remarkably similar across sectors

June 29, 2017

The latest Rabobank Rural Confidence Survey shows the highest level of confidence among all agricultural sectors since the survey started in 2003 which is proof of the remarkable success of New Zealand agriculture and commodity prices. At a time when our dollar is also stronger against almost all, if not all, currencies over the same period, this is a surprising fact that most people would say is at least counterintuitive if not downright impossible. (more…)

Steady progress with Primary Growth projects

June 14, 2017

It is eight years since the Primary Growth Partnership programme was announced by the then recently elected National Government. At the end of 2016 there were 20 projects under way and just two completed, but 30th June sees the completion of FarmIQ, the largest of the red meat sector programmes. This seems to be an appropriate point to evaluate the success of PGP, in particular the six meat and two wool programmes which have been allocated total Crown and industry funding of $342 million. (more…)

Fairton closure unfortunate but inevitable

May 18, 2017

Silver Fern Farms decision to close its Fairton plant did not have much to do with Shanghai Maling’s investment, but was only a matter of time. Even the workforce had apparently come to accept the inevitable after seeing lamb numbers through the plant decline sharply from more than 1 million in 2010 to less than 500,000 last season and 325,000 in the latest six months. (more…)

British agricultural report sees NZ as model for the future

May 16, 2017

A recently published report entitled The Future is Another Country by British consulting firm, Ferguson Cardo, attempts to describe a positive picture of post Brexit Britain, using the example of New Zealand in the 1980s as proof of what is possible. The authors base their hypothesis on certain key events, including the removal of subsidies, dismantling the producer boards’ funding model and compulsory acquisition rights, and a refocus away from the UK towards Asia. (more…)

Red Meat Story about more than brand image

February 22, 2017

There has been a great deal of progress towards the development of the New Zealand Red Meat Story, but most of it has been happening under the radar. That is all about to change. B+LNZ is holding a workshop on 1st and 2nd March at which a wide group of industry participants – farmers, government, processors and exporters – will gather to start formulating the detail of the story, assisted by a strong line-up of guest speakers with international experience in brand development. (more…)