Archive for the ‘Red Meat marketing’ Category

Brexit impact to drag on and on

September 20, 2019

Any hopes Brexit would be sorted this year are receding further into the distance with every new twist and there’s a strong chance the situation will have changed again by the time you read this. For obvious reasons I won’t make firm predictions about the likely outcome, because it’s impossible to predict which of several will eventuate, but it is possible to assess the long and short term risk factors for New Zealand exporters who must get on regardless with securing orders and satisfying customers. (more…)

Social licence to operate just as important as methane reduction

September 6, 2019

Amid all the debate about agriculture’s responsibility to meet greenhouse gas reduction targets, and the appropriate levels for those targets, it may seem counterintuitive to claim an equally pressing problem is to earn a licence to operate. Just as great a threat to agriculture’s future is not whether it faces a potentially unachievable government imposed target, but a business environment in which consumers make their decisions based on their perception of the acceptability of the food they eat. (more…)

ANZCO confident no repeat of horror year

July 10, 2019

ANZCO’s 2018 pre-tax loss of $38 million was the worst result in the company’s history. The exporter has traditionally posted a profit, even in difficult years for the meat industry which has always had a chequered history, so it is critical to assess what went wrong and, more important, how to make sure it doesn’t happen again. (more…)

Two reports, two different audiences

July 1, 2019

ANZ Bank’s Red Meat Benchmarking report and KPMG’s 2019 Agribusiness Agenda were both released during Fieldays week and both addressed the challenges facing the agricultural sector and farmers, but that’s just about where the similarities end. The ANZ report focuses specifically on the red meat sector with the objective of providing a stable and consistent basis for assessing and providing options for improving farm performance. In contrast the KPMG Agenda is a much more ambitious document which, in its 10th iteration, seeks to educate the whole sector on the accelerating speed of change and how participants need to adapt to remain relevant. (more…)

More dairy beef unlikely to flood the market

July 1, 2019

Meat processors have tried for years to encourage dairy farmers to up their numbers of beef cross calves and either keep them or onsell to rearers at three months old. Rearing white face dairy beef calves has long been an option for dairy farmers to generate more income, with rearers looking to buy bull calves to put weight on and sell to bull farmers targeting the US lean beef market. But the lure of higher profits from maximising milk production has until recently made it a relatively unattractive option. (more…)

Pace of change keeps getting quicker

January 29, 2019

Perhaps it’s my advancing age, but it seems as though the changes facing agriculture demand ever faster reactions and responses to stay ahead or even just to keep pace with a whole series of challenges: public expectation, government regulation, consumer tastes, changing climate patterns, and new technologies as well as the usual ones like finances, human resources and health pressures, both physical and mental. (more…)

Reflections on the year that was

December 19, 2018

2018 is nearly over and it’s now time to reflect on what were the most notable events and issues of the year. It is also time to think about the implications for the future. (more…)

Alliance puts positive spin on disappointing result

December 7, 2018

It was a profit, but, as Alliance chairman Murray Taggart told me, “we don’t budget to make $8 million on turnover of $1.8 billion.” The just announced 2018 result compared with the previous year’s operating profit of $20.2 million, although after pool payments the 2017 profit was only 11% higher than the latest year. (more…)

Meat companies only have themselves to blame, if lamb cost too high

October 26, 2018

Seven years ago, the last time lamb prices were as high as they have been for the last 12 months, overseas customers suddenly decided enough was enough and turned off the tap, causing a sharp drop in price which reached its low point of less than $4.50 per kilo more than a year later. The difference this time appears to be a more gradual climb and a longer peak with no sign yet of a repeat collapse. (more…)

NAIT still long way from meeting original objective

August 24, 2018

NAIT is like a long running soap opera which viewers can watch faithfully for a couple of years, go back to after a long absence and find nothing much has changed. It was first thought of back in 2004, took eight years of argument, design, business case preparation and readings in parliament and it was finally implemented in July 2012 with a three year lead-in for cattle. (more…)