Archive for the ‘Red Meat marketing’ Category

Differing responses to wage subsidy scheme

May 6, 2020

The country’s meat processors have followed two distinctly different paths in response to the government’s wage subsidy scheme which is available to all businesses for 12 weeks, providing they can substantiate a 30% drop in revenue during the period. Silver Fern Farms, Alliance, ANZCO, Taylor Preston and Blue Sky Meats have all claimed the subsidy to varying extents, whereas AFFCO, Greenlea and Wilson Hellaby have decided it is not justified or necessary, at least partly on ethical grounds. (more…)

Overseas markets holding up

April 30, 2020

In a recent conversation, Alliance CEO David Surveyor described world red meat markets by comparing them to traffic lights. Contrary to the evidence earlier in the year, when buyers stopped buying because of Chinese New Year closely followed by the Covid-19 shutdown, China has emerged as the brightest light with the traffic lights firmly set on green. The composition of Chinese orders has changed since the virus outbreak with retail and online sales growing considerably, while there are signs of hot pot outlets starting to reopen. (more…)

Ritchie instrumental in driving positive change for red meat sector

April 28, 2020

Tim Ritchie came into the Meat Industry Association as CEO at the end of 2007, initially intended to be for an 18 month period, and retired earlier this month over 12 years later. His first task was the planned merger of the processor representative organisation with Meat & Wool, the forerunner of Beef + Lamb NZ, which was strongly promoted by Keith Cooper, then CEO of Silver Fern Farms, and Meat & Wool chairman, Mike Petersen. (more…)

Meat industry in better shape today to cope with downturn

March 29, 2020

When I started to trawl through possible topics to write about this week, I had the bright idea it might be worth asking meat processors what contingency plans they have in place in case an employee, more particularly one on the processing floor, tests positive for the Covid-19 coronavirus. So far my research suggests it’s not yet an issue that has received a great deal of consideration by many companies, although it’s certainly on their radar. (more…)

Latest coronavirus not the end of the world as we know it

March 15, 2020

Newspaper headlines driving panic buying in Auckland supermarkets suggest either we are facing an existential threat or, more likely, a small percentage of the population is behaving like idiots, presumably stocking up large in case one Covid-19 case so far means they will have to self-isolate. (more…)

Drop in China beef prices not expected to last

January 20, 2020

It is difficult to see any real reason for panic over the sudden pre-Christmas reduction in demand for sheepmeat and beef from Chinese importers which has led to prices coming off their peak. Livestock suppliers will already have noticed a drop in schedules from the elevated levels processors had been paying over the first couple of months of the season. It’s tempting to fear the worst given past experience with high prices paid by meat processors which have inevitably been followed by a sudden crash and a long slow recovery. (more…)

Brexit impact to drag on and on

September 20, 2019

Any hopes Brexit would be sorted this year are receding further into the distance with every new twist and there’s a strong chance the situation will have changed again by the time you read this. For obvious reasons I won’t make firm predictions about the likely outcome, because it’s impossible to predict which of several will eventuate, but it is possible to assess the long and short term risk factors for New Zealand exporters who must get on regardless with securing orders and satisfying customers. (more…)

Social licence to operate just as important as methane reduction

September 6, 2019

Amid all the debate about agriculture’s responsibility to meet greenhouse gas reduction targets, and the appropriate levels for those targets, it may seem counterintuitive to claim an equally pressing problem is to earn a licence to operate. Just as great a threat to agriculture’s future is not whether it faces a potentially unachievable government imposed target, but a business environment in which consumers make their decisions based on their perception of the acceptability of the food they eat. (more…)

ANZCO confident no repeat of horror year

July 10, 2019

ANZCO’s 2018 pre-tax loss of $38 million was the worst result in the company’s history. The exporter has traditionally posted a profit, even in difficult years for the meat industry which has always had a chequered history, so it is critical to assess what went wrong and, more important, how to make sure it doesn’t happen again. (more…)

Two reports, two different audiences

July 1, 2019

ANZ Bank’s Red Meat Benchmarking report and KPMG’s 2019 Agribusiness Agenda were both released during Fieldays week and both addressed the challenges facing the agricultural sector and farmers, but that’s just about where the similarities end. The ANZ report focuses specifically on the red meat sector with the objective of providing a stable and consistent basis for assessing and providing options for improving farm performance. In contrast the KPMG Agenda is a much more ambitious document which, in its 10th iteration, seeks to educate the whole sector on the accelerating speed of change and how participants need to adapt to remain relevant. (more…)