Red Meat Story about more than brand image

There has been a great deal of progress towards the development of the New Zealand Red Meat Story, but most of it has been happening under the radar. That is all about to change. B+LNZ is holding a workshop on 1^st and 2^nd March at which a wide group of industry participants – farmers, government, processors and exporters – will gather to start formulating the detail of the story, assisted by a strong line-up of guest speakers with international experience in brand development.

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Trump encourages trade winds to blow cold

It hasn’t taken long for the hawkish new US President to throw several cats among the trade pigeons or doves if you prefer. He has wasted no time in signing an executive order to withdraw from the TPP over which 12 countries had slaved for seven years, but now the participant that probably caused the most delay has acted to ensure it won’t happen at all.