Posts Tagged ‘USA’

Taste Pure Nature one year on

July 14, 2020

A little over a year since the launch of the Taste Pure Nature country of origin brand in California, Beef + Lamb’s GM Market Development, Nick Beeby, is thrilled with the evolution of the programme. At the start a small number of meat exporters were supportive of what Beeby concedes was initially seen as a B+LNZ initiative, but 15 months later success in targeting specific consumer groups and expansion of the scheme into China have brought increased industry commitment. TPN is now viewed positively as a sector-led strategy and the meat exporters have injected huge momentum and drive in support. (more…)

Overseas markets holding up

April 30, 2020

In a recent conversation, Alliance CEO David Surveyor described world red meat markets by comparing them to traffic lights. Contrary to the evidence earlier in the year, when buyers stopped buying because of Chinese New Year closely followed by the Covid-19 shutdown, China has emerged as the brightest light with the traffic lights firmly set on green. The composition of Chinese orders has changed since the virus outbreak with retail and online sales growing considerably, while there are signs of hot pot outlets starting to reopen. (more…)

Conditions not structures cause of red meat price drop

February 12, 2015

The pre Christmas surge of optimism, boosted by high beef and sheepmeat prices when export volumes were low, has largely disappeared. The impact of the drought in the lower North and South Islands has seen slaughter numbers increase dramatically at the same time as a series of negative events have reared their head in world markets. (more…)

India’s massive buffalo exports reflect different approach to food safety

July 9, 2014

India has exported well over 500,000 tonnes of buffalo to Vietnam in 10 months of the latest July to June year. This figure easily exceeds the total of New Zealand’s beef exports to all countries. (more…)

Trade deals coming thick and fast

December 5, 2013

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The TPP may not be happening as soon as expected, but free trade agreements with individual markets, Chinese Taipei and Peru, will come into effect, some aspects immediately, and provide more immediate rewards for our exporters. (more…)

Lipstick doesn’t hide the ugly truth

November 18, 2013

Silver Fern Farms released its annual loss accompanied by a press release which attempted to put some gloss on what was in reality an awful result. It was an improvement on the year before, a matter of some pride on the teleconference this morning, but a $36.5 million loss was only $5.8 million less than the previous year. (more…)

Meat exports steady, but no silver bullet in sight

November 15, 2013

Meat industry exports for 2012/13 were virtually the same as the year before at $4.4 billion, but there were some significant differences in how the total was made up. Notably within two years China has grown from 1% to 10% of total red meat volumes. Sheepmeat sales were slightly higher in value than beef at $2.3 billion compared with $2.1 billion. (more…)

MPI must get balance right between regulatory function and growth

September 20, 2013

The rash of food scares and rejected shipments in recent months must inevitably raise the question whether MPI has become too big to do its job properly. What isn’t at issue is the crucial importance of a government ministry which has responsibility for regulating all agricultural, seafood and forestry exports and imports. (more…)

2013 may be the year for a sheepmeat strategy

January 24, 2013

The key question for the meat industry this year is whether anybody will make any money. After last season when farmers enjoyed unprecedented procurement prices and the meat companies lost millions of dollars as a result, prices have headed south and look set to remain there for the foreseeable future. (more…)