Address to MIRINZ workshop – How and why research is important for the future

1. Themes

 

The three main themes for this workshop are:

 

1. Added value products focusing on key points of differentiation in NZ meat products with a research emphasis on credible health and nutritional benefits.
2. Value from quality – research outcomes that will enable the red meat sector to meet increasing demand for high value premium meat products in existing and new markets.

• Provenance and food assurance – research from fork to farm to ensure that exports are safe, of superior quality with defendable provenance and attractive to consumers.

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Meat industry not broken, but collaboration essential

There’s plenty of publicity around concerning the broken state of the meat industry, but it seems to be coming from a comparatively small number of people wanting to convince everybody else disaster is imminent.