There has been a great deal of progress towards the development of the New Zealand Red Meat Story, but most of it has been happening under the radar. That is all about to change. B+LNZ is holding a workshop on 1st and 2nd March at which a wide group of industry participants – farmers, government, processors and exporters – will gather to start formulating the detail of the story, assisted by a strong line-up of guest speakers with international experience in brand development. (more…)
Posts Tagged ‘OSPRI’
Red Meat Story about more than brand image
February 22, 2017Tags:AFFCO, Alliance, Animal Status, ANZCO, B&LNZ, brand marketing, Deer Industry NZ, EU Free Trade Agreement, NAIT, Nick Beeby, NZ beef and lamb, NZ Farm Assurance programme, OSPRI, Red Meat Profit Partnership, red meat story, Silver Fern Farms, traceability
Posted in Agribusiness, Consumer demand, Environment, Export trade, Food, International trade, Investment, Livestock, Meat, Meat industry, Red Meat marketing | 1 Comment »
NAIT satisfaction with progress suggests complacency
March 2, 2016In July last year I raised the problem of accurately identifying and recording all cattle movements, citing the issues experienced by a farmer friend who had no success in reconciling stock on his farm with NAIT’s records. The farmer had contacted NAIT which eventually got back to him, but the process of reconciliation was several weeks out of date. (more…)
Tags:FMD, Michelle Edge CEO, MPI, NAIT, OSPRI, RFID tags, saleyards, scanners, Stu Hutchings NAIT programme design
Posted in Agribusiness, Biosecurity, Dairy, Environment, Export trade, Food safety, International trade, Investment, Livestock, Meat, Meat industry, Red Meat marketing, Research and development, Stock and Station | Leave a Comment »
Barber's Meaty Issues 