Posts Tagged ‘OSPRI’

Red Meat Story about more than brand image

February 22, 2017

There has been a great deal of progress towards the development of the New Zealand Red Meat Story, but most of it has been happening under the radar. That is all about to change. B+LNZ is holding a workshop on 1st and 2nd March at which a wide group of industry participants – farmers, government, processors and exporters – will gather to start formulating the detail of the story, assisted by a strong line-up of guest speakers with international experience in brand development. (more…)

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NAIT satisfaction with progress suggests complacency

March 2, 2016

In July last year I raised the problem of accurately identifying and recording all cattle movements, citing the issues experienced by a farmer friend who had no success in reconciling stock on his farm with NAIT’s records. The farmer had contacted NAIT which eventually got back to him, but the process of reconciliation was several weeks out of date. (more…)