Ritchie instrumental in driving positive change for red meat sector

Tim Ritchie came into the Meat Industry Association as CEO at the end of 2007, initially intended to be for an 18 month period, and retired earlier this month over 12 years later. His first task was the planned merger of the processor representative organisation with Meat & Wool, the forerunner of Beef + Lamb NZ, which was strongly promoted by Keith Cooper, then CEO of Silver Fern Farms, and Meat & Wool chairman, Mike Petersen.

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Past, Present and Future of the Meat Industry

Introduction

I gave a presentation recently to a Beef + Lamb Field Day about the meat industry. I briefly reviewed the history of the industry, the impact of certain key events and the influence of politics leading up to the 1985 election. I then gave an appraisal of the present covering the last 30 years, post subsidies, when the sector had to modernise fast; and lastly I took a punt on predicting what might happen in the foreseeable future and how farmers and meat companies might have to adapt to survive and flourish.

 

For the purpose of presenting these thoughts to interested readers I have divided the presentation into three parts which will be published separately. The first part is a review of the first 100 years and how this period determined the structure of the industry.

Red meat prices forty years ago

We could be forgiven for thinking nothing has changed in the last forty years with regard to meat schedule setting, if not actual price levels. But an address to the Ruakura Farmers Conference in 1975 by then chairman of the New Zealand meat Producers Board, Charles Hilgendorff, gives an interesting perspective on the industry at that time.

Meat trade unrecognisable from 40 years ago

It is sometimes tempting to think nothing much has changed with meat exports in recent years when you read all the publicity about the problems in the meat industry. Since the beginning of this century the contrast with the dairy industry has been particularly marked, but suddenly this season the positions have been reversed. Sheep and beef farmers can hold their heads high again and it seems likely this state of affairs may even persist for longer than just this season.