Past, present and future of the meat industry (Part 2)

Present

Today’s industry has many of the same characteristics as the mid 1980s, but a number of things have changed, mostly for the better.

Research is critical to future prosperity

By the time most of you read this, I will have delivered an address to a Meat Industry Research workshop at Ruakura. Preparation for this has severely taxed my knowledge of research directed at the future prosperity of the red meat sector. Depending on the reaction to my presentation, I will almost certainly find out whether or not I have succeeded in talking sense and, more important, introducing some relevant fresh ideas to the audience of scientists and people with infinitely greater technical credentials than I.

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Genetics programmes critical for improving productivity

Two complementary programmes have just been announced which promise to deliver improved sheep traits which will compensate for lower production and generate greater profits.