Posts Tagged ‘First Light’

Taste Pure Nature one year on

July 14, 2020

A little over a year since the launch of the Taste Pure Nature country of origin brand in California, Beef + Lamb’s GM Market Development, Nick Beeby, is thrilled with the evolution of the programme. At the start a small number of meat exporters were supportive of what Beeby concedes was initially seen as a B+LNZ initiative, but 15 months later success in targeting specific consumer groups and expansion of the scheme into China have brought increased industry commitment. TPN is now viewed positively as a sector-led strategy and the meat exporters have injected huge momentum and drive in support. (more…)

Agribusiness Agenda poses challenges

June 13, 2015

KPMG’s Agribusiness Agenda for 2015 is a comprehensive analysis of the challenges faced by New Zealand agriculture in meeting the government’s target of doubling exports by 2025. In the light of dramatically falling dairy prices with little sign of recovery, what was always a big ask has suddenly become a whole lot harder. (more…)