Posts Tagged ‘commodity trap’

Complete control of supply chain impossible

April 11, 2009

Nuffield Scholar and recently elected Meat and Wool Director, James Parsons, has been promoting the need for an integrated supply chain from farmer to consumer, if farmers are to reap the rewards of their endeavours. His solution for New Zealand to get out of the commodity trap – which means farmers are far removed from the consumer and last in line to receive a share of the returns – is to redesign the supply chain. (more…)