Posts Tagged ‘Coastal Spring Lamb’

Taste Pure Nature one year on

July 14, 2020

A little over a year since the launch of the Taste Pure Nature country of origin brand in California, Beef + Lamb’s GM Market Development, Nick Beeby, is thrilled with the evolution of the programme. At the start a small number of meat exporters were supportive of what Beeby concedes was initially seen as a B+LNZ initiative, but 15 months later success in targeting specific consumer groups and expansion of the scheme into China have brought increased industry commitment. TPN is now viewed positively as a sector-led strategy and the meat exporters have injected huge momentum and drive in support. (more…)

Past, present and future of the meat industry (Part 3)

July 2, 2016

The future

There are two diametrically opposing views on the meat industry’s future outlook: either the world is short of protein and has an insatiable appetite for what we produce or meat will be replaced by artificial or synthetic proteins, much cheaper and easier to produce. (more…)