Boot Camp stimulates insights and understanding of consumer demand

My readers may be pleasantly surprised that I have decided to return to less contentious topics than my last piece about overseas investment. The downside is that this will be far less provocative and may not give the readers the chance to question my intellect, political leanings and status in society or to accuse me of treason for having the gall to support overseas investment in land.

Boot camp to inspire development of New Zealand Inc

This week a high powered Boot Camp, attended by a group of key New Zealand agribusiness executives, will take place at Stanford University, California, with facilitation by Professor of Marketing Baba Shiv whose research expertise is in neuroeconomics.