Posts Tagged ‘B&LNZ’

Social licence to operate just as important as methane reduction

September 6, 2019

Amid all the debate about agriculture’s responsibility to meet greenhouse gas reduction targets, and the appropriate levels for those targets, it may seem counterintuitive to claim an equally pressing problem is to earn a licence to operate. Just as great a threat to agriculture’s future is not whether it faces a potentially unachievable government imposed target, but a business environment in which consumers make their decisions based on their perception of the acceptability of the food they eat. (more…)

Government must provide leadership

August 23, 2019

In contrast to its positive social agenda to improve the average person’s lot by lifting the minimum wage, increasing teachers’ pay rates and attempting to increase home ownership, this government seems to have gone missing in action with respect to the farming sector. Apart from Primary Industries Minister Damien O’Connor’s rather lonely efforts as a cheerleader for agriculture, other government ministers only pop their heads above the parapet when there’s some good environmental news or forestry initiative to crow about, or a new, and scientifically flawed, methane reduction target to ask farmers to meet.  (more…)

Agricultural sector committed to meeting realistic targets

May 31, 2019

The negative reaction to the methane target range in the Climate Change Amendment (Zero Carbon) Bill should not be taken as an indication the rural sector is at all opposed to the purpose of the Bill, nor does it suggest unwillingness to be part of the solution. Industry bodies, including DairyNZ, B+LNZ, MIA and Federated Farmers, are fully committed to seeing their members do all that is realistically possible to achieve the overall greenhouse gas reduction target. (more…)

Pace of change keeps getting quicker

January 29, 2019

Perhaps it’s my advancing age, but it seems as though the changes facing agriculture demand ever faster reactions and responses to stay ahead or even just to keep pace with a whole series of challenges: public expectation, government regulation, consumer tastes, changing climate patterns, and new technologies as well as the usual ones like finances, human resources and health pressures, both physical and mental. (more…)

Multi-pronged approach critical to successful environment strategy

October 8, 2018

Since announcing its environment strategy in May, the Beef + Lamb New Zealand team responsible for developing the plans, processes and tools to help farmers achieve the ambitious goals of being carbon neutral by 2050 and every farm having an active farm plan by 2021 has been working flat out to get the right farm planning systems in place. The strategy identifies four areas of focus – cleaner water, carbon neutrality, thriving biodiversity and healthy productive soils – with their own specific goals and a detailed implementation plan, supported by a series of what are termed ‘foundations’. (more…)

NAIT still long way from meeting original objective

August 24, 2018

NAIT is like a long running soap opera which viewers can watch faithfully for a couple of years, go back to after a long absence and find nothing much has changed. It was first thought of back in 2004, took eight years of argument, design, business case preparation and readings in parliament and it was finally implemented in July 2012 with a three year lead-in for cattle. (more…)

Brexit problems proliferate while negotiators procrastinate

October 27, 2017

An Agri Brigade piece in the latest Private Eye, that marvellous example of good old-fashioned investigative journalism, made me acutely aware of the law of unintended consequences that inevitably applies to trade agreements. With less than 18 months until Brexit, UK negotiators don’t appear to have made any tangible progress towards a workable agreement with their EU counterparts. (more…)

Red Meat Story about more than brand image

February 22, 2017

There has been a great deal of progress towards the development of the New Zealand Red Meat Story, but most of it has been happening under the radar. That is all about to change. B+LNZ is holding a workshop on 1st and 2nd March at which a wide group of industry participants – farmers, government, processors and exporters – will gather to start formulating the detail of the story, assisted by a strong line-up of guest speakers with international experience in brand development. (more…)

MIE tried hard, but couldn’t make a difference

November 8, 2016

MIE’s decision to disband after three years trying to persuade the red meat sector it was going to hell in a handcart has come as no surprise. But the organisation’s founders and directors are not unnaturally disappointed at their inability to gain support for their plan to solve the endemic problems of the industry. (more…)

Clear vision for red meat sector in sight at last

August 17, 2016

After many years of relatively low levels of expenditure on market development and promotion, the red meat industry faces a major challenge in deciding how best to create the desired image to appeal to the world’s affluent consumers. Currently expenditure is divided between generic promotion, funded by farmer levies, and brand advertising by the meat exporters, with a small amount of joint funding in some of the less mature markets. (more…)