Past, present and future of the meat industry (Part 3)

The future

There are two diametrically opposing views on the meat industry’s future outlook: either the world is short of protein and has an insatiable appetite for what we produce or meat will be replaced by artificial or synthetic proteins, much cheaper and easier to produce.

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Address to MIRINZ workshop – How and why research is important for the future

1. Themes

 

The three main themes for this workshop are:

 

1. Added value products focusing on key points of differentiation in NZ meat products with a research emphasis on credible health and nutritional benefits.
2. Value from quality – research outcomes that will enable the red meat sector to meet increasing demand for high value premium meat products in existing and new markets.

• Provenance and food assurance – research from fork to farm to ensure that exports are safe, of superior quality with defendable provenance and attractive to consumers.